Last Updated on 14 January 2022 by Gertrude

black natural glowing skin

Starting a natural skincare line means using ingredients like argan oil, shea butter, jojoba oil, turmeric powder, arrowroot powder, honey, green tea.

Skincare is a big deal because the skin is the largest organ.

I love a glowing face more than wearing makeup.

People are in hot pursuit of clear, healthy, glowing skin.

There are so many skincare products and even with this, there’s no one-size-fits-all with skincare.

There is absolutely no barrier to entry in the skincare business.

You can start a skincare business today and sell quality products to your target market.

This is one of the best business ideas you can try, especially with the current rise.

Have no idea how to start?

A skin care business is a business that sells products that improve skin function, enhance appearance and relieve skin conditions.

These skin products could be anything from face creams to body lotions.

The skincare products can be in the form of liquids, cream or gels.

What happens in a skincare business is that you will be selling these skincare products to interested customers and make a profit out of each skincare product that you sell.

Depending on your interest, you can choose to niche down to a particular skincare area of interest, from the face to the general body.

Is Starting a Skincare Business Profitable?

Yes. A skin care business is a very profitable business venture.

The skincare industry keeps growing substantially and there is a lot of money involved in this business.

If you have a good eye for recognising the best skincare products for specific needs, you can start a skincare business and get your share in this lucrative industry.

A skincare business has a high return on investments so you can rest sure knowing that you will be bagging lots of cash from this business.

There are successful skincare business owners who are making a decent living with this business.

You can start a skincare business as a side job or as a full-time job, depending on your availability.

If you are still thinking about whether or not you should start a skincare business, this is your cue to start.

How Do I Start a Skincare Business?

You have already made the decision to start a skincare business.

You have to know how you will be going through the process of building your business from scratch.

Starting a skincare business is quite simple.

Here is a quick step by step guide on how to start a skincare business today.

Do market research. Study your market and do a thorough analysis of your competitors and your target audience. Who are your competitors?

What are they doing? Are there any potential market gaps? What can I do to gain a competitive advantage over them?

You need to also know who your customers are and what they need from your skincare business. What is the most common problem they are facing in other skincare businesses?

Understanding customer demographics is important to gain a clear perspective as you start your skincare business.

Identify your niche. Choose the niche that you want to invest in. It can be a facial skincare business or one for the general body.

It is important to choose a niche so that you may focus more and gain expertise in a particular area of your skincare business. Select your products and move on to the third step.

Find a supplier. The next thing you want to do is to find a supplier for your skincare products if you are not making them at home.

You need to find a reliable supplier who will ensure that your skincare stock supplies are always replaced when they are finished. 

Meet legal requirements. Make sure that your skincare business is at par with the government rules and regulations. Get the necessary business permits and licenses before you start your skincare business.

You will avoid having your business shut down or paying heavy fines. You do not want to fall into the government’s hot soup. Clear all your legal requirements and then start your skincare business. 

Build your business and create a skincare brand. You need to create a good skincare business logo and build your business through that.

You can use content marketing to build your business online and have an active involvement with your online customers. This is a good way to get you going.

Promote your skincare business. You have to market your skin care business and put yourself out there if you want to generate leads.

Employ good marketing strategies both online and offline if you want to grow and expand your customer base. Once you get your first customers, your business will kick-off.

What Will I Do in a Skincare Business?

There are certain things that you will be doing on any typical day in a skincare business. It is good to know what you will be handling so that you do not fall short in your business activities.

  • Taking skincare products supplies 
  • Checking skincare products 
  • Selling skincare products to customers
  • Marketing your business
  • Administrative duties

What Do I Need to Start a Skincare Business?

This is what you need to start a skincare business. 

  • Skincare products e.g moisturizers, facemasks, exfoliators, acne treatments etc.
  • A business license
  • A business insurance 
  • Physical space 
  • A business website

What are the Expenses for Starting a Skincare Business?

It is very important that you know the initial startup costs and the ongoing expenses that you will incur when you start a skincare business.

You do not want to end up falling short in your finances or budget for things that you do not need.

  1. Cost of skincare products 
  1. Licensing fees
  1. Insurance premiums 
  1. Rent expenses and utility bills 
  1. Website costs
  1. Marketing expenses

How Much Does It Cost to Start a Skincare Business?

The amount of money it will cost you to start a skincare business will be relative to how you want to start your business and the products you are investing in.

The costs can be high or low depending on your budget.

If you are going for high-quality products, with large orders and are trying to meet certain packaging requirements, you will spend more money as you start your business.

How Do I Make Money With a Skincare Business?

You make money with a skincare business by earning a profit from the sale of each skincare product. This is the basic dynamic of this business.

You can sell your skincare products on a retail or wholesale level. You can also give routine advice and offer skincare consulting services and earn money in this way.

How Much Should I Charge My Customers?

You ask: How do I price my skincare products? The amount of money you charge your clients for your skincare products will depend on the following.

  1. Competition. Look at what your competitors are charging clients for their skincare products and use that as a base for which you will set your prices.
  1. Manufacturer’s suggested retail price (MSRP). Most skincare products are usually sold at the prices for which the manufacturer has set them. You can add a little profit on that but do not overprice.

For example, you can make around Ksh. 200 or more from the sale of an acne treatment skincare product. Make sure you keep your pricing fair and still profitable for your skincare business. 

How Much Money Can I Make With a Skincare Business?

The amount of money you make with a skincare business will depend on your marketing efforts and the sales conversions that you get.

The more skincare products you sell in your business the more money you make.

Identifying your niche or a market you will sell to will help you make more money.

You have to be dedicated and committed and channel all your efforts towards finding customers and promoting your business.

Legal Requirements for Starting a Skincare Business

When you are starting a skincare business, you have to make sure you are in full compliance with the law so that you will not end up paying heavy fines or get your business shut down.

These are the necessary permits and licenses you need to start a skincare business. 

  • Business license 
  • Business insurance for General Liability
  • Food and Drugs Health Certificate 
  • Occupancy permit for your physical location 

What Skills Do I Need to Start a Skincare Business?

There are certain skills and qualities that you need to have when you start a skincare business.

Great skincare business owners usually possess one, if not all of these traits.

Hone these skills to start a successful skincare business.

Understanding aesthetics. Knowing how you can make skin care products to influence an atmosphere and create a mood is an essential skill that all skincare business owners should strive to have.

Aesthetics can be accomplished in the fragrance, colour and skin care product design.

Knowledge of fragrance and colour blending. If you know how to distinguish different fragrances and know how to blend colours to make them appealing to the eyes, then you will have a smooth transition into a skincare business.

You can learn about this skill from watching videos on YouTube and learning from experts as you try them on your own.

Marketing skills. Since you are starting your own skincare business, you should be ready to sell your products.

This implies having good marketing strategies and skills so that you can win customers over in this highly competitive field.

Attention to detail. You need to be very keen when you are handling your skincare products.

You need to check the ingredients used and also keep a close eye on what skincare products sell more than the other.

Who are Skincare Customers and How Do I Attract Them?

Your target customers are people who are looking to have healthy and glowing skin by using your skincare products.

They could be men, women or even babies. Getting clients for your skincare business is quite simple. Here is what you need to do.

Survey customers. Examine the prospective customers that you have and prepare survey questions for them. Survey questions help you uncover hidden concerns and unmet customer needs.

Ask for referrals. Have a referral program, whereby if a client is satisfied with your skincare products, they can recommend someone else to seek and obtain your services. 

Use social media. If your skincare brand isn’t on social media you’re missing customers. Advertise your skincare on Facebook, Instagram, YouTube by making or showing how you make some of your products.

It may surprise you that showing customers how to make their skincare products makes them order your products more.

Create a website. Your website should have good content for your skincare business how customers can contact you and include tutorials on how to take care of the skin. Don’t forget to list your business on Google My Business. Google. 

How Do I Promote My Skincare Business?

After getting your first clients, do not stop there. You have to promote your skincare business and reach a wide customer base.

Here’s how to promote your skincare brand:  


Bring quality skincare products for people and build your brand through that. It is easier to get more clients this way.

When people can acknowledge how great your services are, they will most definitely tell people who you are and how they can get in touch with you for your services.

Ask for referrals and testimonials to get more clients. 


Go online and showcase your skincare products. Take time to optimise your website for SEO and also build content.

Your website will create a first impression on your customers and this will determine if they seek your services or not.

Social Media

Leverage the connections you have on social media and use that to talk about your skincare business on Facebook and Instagram, share relevant content and create promotions and advertisements to create more sales and leads. 

Email Marketing

Run an email sequence on your customers and offer solutions and tips to take care of their pain points.

You can offer free resources or provide educational content if you want to build trust and authority with them. This will also encourage sales conversions.

Business Listings and Directories

Make your skincare business available on sites such as Google that people can come online and search for your services easily.

Create a business profile, showcase your products and ask for customer reviews if you want to make it to these directories.


Connect with skincare business owners, industry experts and participate in local and community events and meet new people. You will get more clients and leads in this way.

Advantages of Starting a Skincare Business

These are some of the benefits of starting a skincare business. 

  1. Loyal customers. When customers get the right skincare products that worked magic on them from your business, they’re more likely to come back to your skincare business.
  1. High profit. A skincare business has very high profit margins and you will get high returns on investment. You can make a lot of money with a skincare business.
  1. Repeat customers.  You have a higher chance of customers coming back to your business to obtain a particular skincare product. You will also get referrals in this way. 
  1. Many selling channels. You can choose to sell your skincare products on one or own a physical location for your skincare business. You can also choose to be a retailer or wholesaler in your skincare business. 
  1. Numerous product suppliers. There are many people who are supplying skincare products, some oat discounts. Find the right supplier for your skincare business.

Disadvantages of Starting a Skincare Business

These are the problems and challenges that you will face when you start a skincare business. 

  1. High competition. There is very high competition in this business. Channel all your efforts towards gaining competitive advantage and marketing your business.
  1. Emergence of fake or low quality products.  There are low quality and fine skincare products in the industry today. Without expertise, you may invest in fake toys without even knowing it.
  1. Storage and handling of different products. Handle your skincare products with care to avoid any spillage and damage of merchandise. 

Mistakes to Avoid When Starting a Skincare Business

There are some mistakes that make a skincare business fail and they include:

Poor pricing

Poor pricing involves overcharging your customers, in that you are unfair or you underwrite your skincare products, in that your business started operating at a loss. Find a healthy balance. 

Failure to niche down

If you do not niche down, you may end up with a variety of skincare products, some of which you do not know its purpose. Niching down helps build trust. 

Not having a marketing strategy

Failure of having a marketing strategy will keep you from tapping both online and offline customers that you have for your skincare business.

This means fewer sales which in turn may lead to business failure. 

Failure to keep up with the competition

Always look at what your competition is doing if you want to keep afloat in this highly competitive industry.

You do not want to be on the losing end with your competitors. 

Not identifying your target market

It is important to know who your target customers are so that you can know how to best serve them. If you do not define your target audience, you will not cater to their needs as expected. 

How Can I Run a Successful Skincare Business?

Starting a skincare business that is fully operational and gives you high returns can be a bit tricky, but it doesn’t have to be.

Here are some ways you can start and run a successful skincare business in the long term.

Keep up with trends and changes in the skincare industry

There are newer skincare products that are getting into the market every day.

The latest trend in the skincare business is the use of organic products.

It is best to invest in these latest trends if you want a successful business. 

Market your skincare business

You have to promote yourself and your business if you want to achieve success.

You need more clients to know about your business, so you have to channel all your efforts towards marketing.

Niche down

It is important to choose a specific area in which you will invest in your business.

Niching down is important in this industry because it helps you gain expertise in where you have decided to niche down.

Have a good pricing model

When you are proving your skincare products, always look at the offerings of your competitors and use that to determine how you are going to price yours.

Remember for a successful business, you have to keep your pricing fair and still profitable. 

Know what your target customers want

Do not invest in skincare products that your customers do not want otherwise they will end up sitting idly in your skincare business.

Understand customer needs before you get out to buy skincare products. 

Tips for Selling Your Skincare Products and Make Money

As you start your skincare business, you have to know how to sell your skincare products.

The competition is high in the skincare industry.

Regardless of whether you are selling in an e-commerce store or a physical location, here are tips to grow your skincare products and they include:

Give a guarantee

Customers are more likely to buy from a skincare business that gives them assurance.

You will sell more this way. However, it is good to remember that a guarantee is legally binding.

Offer samples with orders

You can give samples to your customers to try out your products before they buy from you.

This is a good way to build customer loyalty and trust and you will find yourself selling more skincare products this way.

Ask for customer reviews

Your customers will entice more people to buy your products depending on their experience with your skincare products.

Ask for positive customer reviews if you want to sell more.

Also, remember to keep it real. No one will buy products that have zero negative reviews.

Create a unique skincare brand

Have a skincare brand that you identify with.

Create a good business logo and offer packaging according to how you want to position your business.

You will find that you will more if customers can easily relate to your skincare products.

Make sure your products are safe

By safe I mean that you check all the ingredients that you are using. There should be no cases of severe allergies.

You should also run your business with the local authority to approve your skincare business.

Unique Skincare Business Ideas

There is stiff competition in the skincare industry.

You want to come up with a unique business idea in the skincare line if you want to distinguish yourself from your competitors.

Here are some unique skincare business ideas that you should think about starting today.

  • Start a skincare consulting business
  • Start a cosmetic store business 
  • Start a beauty salon
  • Start an organic spa business
  • Start a skincare blog
  • Start an essential oils skincare business 
  • Start a skincare magazine
  • Start a skincare clinic business
  • Start a skincare creams and body lotions production business.
  • Acne and spot treatment 
  • Start a waxing business
  • Start a botox business 

FAQs on How to Start a Skincare Business

How much does it cost to start a skincare line?

Depends on select products, packaging, logo, website so expect to spend more than 200k to millions with your skincare business.

Is the skincare business profitable?

Yes, the skincare business is profitable.

How do I start my own skincare?

Learn everything

Create products that solve problems with high demand and high-profit margin

Start manufacturing

Build a brand

Choose a sales platform

Market, market then market more

Pick a name

Mind the legalities

Get suppliers

What are your products?

Where can I sell my skincare products?

Own website






Own store.

Can I make and sell my own beauty products?

Yes, follow regulations, be transparent about the content of your skincare products.

The skincare industry keeps on thriving by the latest market trends.

In fact, it is expected to reach 374 billion dollars by 2026.

This shows how much of a profitable business venture a skincare business is.

You can start a skincare business and grab your share of these profits.

The demand for skin care services is high.

Become dedicated and committed to your work if you want to achieve success in your skincare brand.

Do you want to start a natural skincare business?

What hurdles or success have you met along with your skincare business?

Share your experience running a skincare business.




Leave a Reply

Avatar placeholder

Your email address will not be published.


Online Businesses / Online Work in Kenya