Starting a business as a career coach is probably what you should think about doing today.

There are so many graduates getting into the job market, people continuing their job search and those looking to get a promotion in their jobs.

People want to know what career path they should take.

That is why career coaching has become more important than ever.

You can start a career coaching business and coach your clients on their career needs.

If you do not know how to start a business as a career coach, stay put. In this article, I will talk about everything you need to know about starting a career coaching business.

I will also give you some tips and advice to help you establish a great business as a career coach.

Is Starting a Career Coach Business Profitable?

Yes. Starting a business as a career coach is very profitable.

You can make a lot of money by selling your career coaching services to your target audience.

There’s a high number of people who are looking for jobs, shifting careers or looking to advance in their profession.

This should show you that there is a good customer base to start your business and grow your income potential.

You can start career coaching as a side job or as a full-time job and make extra income or earn a decent living from this business.

If you were having doubts about the viability and credibility of this business, then I’ll tell you that starting a business as a career coach is the wisest decision you will make today, especially with the current rise.

What is Career Coaching and How Does It Work?

Career coaching is working with clients to provide professional guidance services about educational and socio-professional development.

Career coaching involves understanding a client’s inborn talents and advising them on the best career information they need to get going.

Your clients may want you to assess their inborn talents, guide and coach them on their careers and then they pay you an amount for which you charge your services.

How Do I Start a Business as a Career Coach?

When you want to start a career coaching business, you have to know how you will be going through the process of building your business from scratch.

I will teach you how to start a business as a career coach even with no experience or money.

Here are the step by step guides on how to start a business as a career coach today.

Get certified

This is the first step towards starting your journey as a career coach.

Identify a career coaching agency that gives certification upon completion of required courses and exams.

Find a credible organisation for this.

The most known coaching ICF is the International Coaching Federation that has global recognition.

You can start as a self-proclaimed career coach if you do not have the money to get certified and after you have saved up well enough, you can go ahead and get your certificate.

Build your skills

Once you have gained training and experience, you have to build your skills and hone them.

Try to offer career coaching services to your immediate friends or family and see how well they take it.

Keep on practising.

If you get positive feedback, your career coaching business is on the right track and you can launch your business.

If you can, work for a career coaching company and gain experience before venturing out on your own.

Know your target audience

You have to know what your target audience is and what you can do to give them the best career coaching services. What is their gender?

What is their age?

What are their income levels?

Understanding customer demographics gives you a clear perspective on how you should handle each and every one of them according to their needs.

Position yourself as a business

When you are starting a career coaching business, you may want to offer free content on social media platforms to build your customer base.

You can provide links to your classes for paid one on one sessions or package your career coaching tips and advice as a class.

This is a good way to position yourself as a business.

Market your business

Promote yourself and your business as a career coach.

Your marketing efforts will determine if you get clients in your business or not.

Make sure you have good marketing strategies put in place to promote your career coaching business.

Use social media, start a blog and have a referral program in your business.

How Do I Become a Career Coach?

This is what you do if you want to become a career coach and start your business.

Remember you do not have to have experience when you want to start this business.

This, however, is an added advantage.

Here is what you should do to become a career coach. 

Decide if this is what you want

Are you sure you want to start a business as a career coach?

If the answer is yes, then you should start looking at all the details about starting a business as a career coach.

Visit sites and talk to other career coaches to get insight. 

Get certified

Go through a coaching program that you know will best suit your needs and get the certificate to build your credibility. 

Build your skills

You have to hone the skills you have acquired in different levels of experience in your career coaching journey.


Train yourself and start practising your career coaching expertise on interested clients at a small fee, so that you may hold your client base.

What Will I Do When I Start a Business as a Career Coach?

There are certain things that you will be doing on any typical day in your business as a career coach.

It is good to know what you will be handling so that you do not fall short in your business operational activities.

  • Spend your day communication with clients
  • Doing research to help solve challenges
  • Polishing up for corporate presentations 
  • Updating client’s LinkedIn profiles
  • Rewriting resumes
  • Counselling clients on particular situations

What Do I Need to Start a Business as a Caerer Coach?

This is what you need to start a business as a career coach.

  • Office/ Physical space. It can be a home office 
  • A suitable smartphone 
  • A computer
  • Internet connection 
  • Zoom, GoogleMeet or Microsoft Teams for virtual meetings 
  • A career coaching certificate from a qualified program like ICF
  • A business license (optional

What are the Expenses for Starting a Business as a Career Coach?

As you start your business as a career coach, it is very important that you know the initial startup costs and the ongoing expenses that you will incur when you start this business.

You do not want to end up falling short in your budget. I have listed them below:

  1. Certificate fees
  2. Rent expenses for your office space
  3. Licensing fees
  4. Internet connectivity fees
  5. Marketing expenses
  6. Utility bills e.g electricity 

How Much Will Career Coaching Cost to Start?

Starting a career coaching business requires little to no capital.

You won’t spend much.

That is why this business is very attractive to people who want supplementary income and don’t want to bet big on their finances.

It should cost you an average of Ksh. 20,000 to set up your office, get the licenses and advertise your business as a career coach.

How to Make Money as a Career Coach

You will make money in a career coaching business per the services that you give your clients.

What happens is that you set a price for your career coaching services that you will charge the individual or organisation that needs them. 

How Much Should I Charge Clients as a Career Coach?

The amount of money you charge your clients will depend on the following factors.

Your skills and level of experience

If you have skilled expertise and more years of experience, you will charge your clients more because of your credibility and wealth of knowledge. 


A fresh graduate who is looking for a job will not be charged the same amount as a corporate executive who is looking for career advice on a job promotion.

Working hours

You will charge your clients based on the amount of time you spend on them. Charges usually go by the hour.

The most common and effective route to charge your clients will be by the hour.

You can also work a price around a project you are doing for your client or have them pay you a retainer for the number of hours per week or month that you have set aside for their support.

You can charge an average of Ksh. 3,000 per hour at the minimum level and more depending on who your client is.

How Much Money Can I Make as a Career Coach?

The amount of money you make as a career coach will depend on the hours you will be working and the type of clients you are serving.

Like any other business, you will only reap what you sow.

Prepare to be committed to your business if you want to see great returns.

On average, if you are working 15 hours per week and you charge Ksh. 3,000 per hour, you will earn Ksh. 180,000 in a month.

This is how profitable a career coaching business can be.

What are the Legal Requirements for a Business Coach?

When you are starting your business as a career coach, you have to make sure you are in compliance with the law so that you will not end up paying heavy fines, getting your business shut down or suffering outrageous lawsuits.

These are the necessary permits and licenses you need to start a business as a career coach.

  • Service contract, that has the terms and conditions and payment of service agreement.
  • Business license
  • Necessary certification to show credibility as a career coach
  • Liability insurance 

What Skills Do I Need to Start a Career Coaching Business?

There are some skills and qualities that you need to have to start a career coaching business.

Great career coaches usually have these traits and skills. 

Problem-solving skills

When a client comes to you with a problem, you need to have good tips and advice that is going to earn their pain points and help them have a clear perspective on matters.

Communication skills

You have to have good oral and written communications skills if you want to establish a good rapport with your customers.

You do not want to have any misunderstandings with your clients. 

Networking skills

You have to know how you will interact with job industries and other experts in career coaching so that you may get your clients the best services that they need from your business. 

Negotiation skills

You have to know how you can reach an agreement with your clients on the best path and trajectory that their career should take.


Practice empathy with your clients.

Understand their thought process, feelings and emotions before you decide on taking a route that you believe is best for their success.


Be patient when your client feels too disoriented with what they want and need.

Great career coaches give their clients time to establish what their goals and objectives are in the long term.


Be flexible and allow any change of mind with your clients.

You also have to adjust your skills and tips according to the current job market, which is ever-changing. 

How to Attract Clients as a Career Coach

Your clients are most likely people looking for jobs, either graduates or those who have been laid off, people struggling with promotions or job negotiations.

If you want your clients to get to know you and career coaching services, consider doing the following.

Survey your clients

Examine the prospective clients that you have successfully worked with and prepare survey questions for them.

This will allow you to generate new leads.

Ask for referrals

Have a referral program, whereby if a client is satisfied with your work, they can recommend someone else to seek and obtain your services. 

Use social media

Use the connections you have built online to talk about your career coaching business.

Go to Facebook, Instagram and YouTube and make videos about your career coaching business.

Set up your contact details so that people will contact you.

Business cards

Have a business card with good branding, business details and contact information so that your clients will know how to reach you when they need your services as a career coach.

Create a website

Start a career coaching blog on your website and you should optimise it so that it appears on top of the lists when someone searches for it on Google. 

Word of mouth

Be the expert career coach that everyone knows about and within no time, people will start contacting you for your career coaching business services.

How to Promote a Career Coach Business

After starting your own business as a career coach, you need to put yourself out there so that more people can know about you.

If you want to market your career coaching business to create more leads and make yourself known, consider doing this. 


Offer the best coaching practice for people and build your brand through that.

It is easier to get more clients this way. When people can acknowledge how great your career coaching services are, they will most definitely tell people who you are and how they can get in touch with you for your services.

Ask for referrals and testimonials to get more clients. 


Go online and blog about your business as a career coach.

Take time to optimise your website for SEO and also build content.

Your website will create a first impression on your clients and this will determine if they seek your services or not.

Social Media

Leverage the connections you have on social media and use that to showcase videos on Facebook, Instagram or YouTube and share relevant content about your career coaching business. 

 Business Listings and Directories

Make your career coaching business available on sites such as Google so that people can come online and search for your services easily.

Create a business profile and ask for client reviews if you want to make it to these directories.


Connect with industry experts and participate in local and community events and meet new people.

You will get more clients and leads in this way.

Advantages of Starting a Career Coach Business

These are some of the benefits of starting a business as a career coach.

Meaningful business connections

Starting a business as a career coach allows you to make meaningful connections and relationships with clients and industry experts. You will be dealing with corporate executives and other important people in society as well.

Gaining exposure and experience

Career coaching helps you to gain a depth of knowledge and insight into different areas of the job industry.

This exposure and experience are what is needed in a career coaching business.

Little startup costs

To start a business as a career coach, you may need certification from a recognised coaching institution like ICF.

Simple business model

A career coaching business has a simple model because you will not have to factor in so many things in your business plan.

You can work from anywhere

You can either work from home and have a home office, start a freelance career coaching business or have a company to start your business. Choose what is suitable for you and how scalable you want your business to be. 

Choosing the clients you work with

With a business scale career coach, you can select the type of clients you want to work with.

High-profit margins

A career coaching business has very high-profit margins. It is a very lucrative business venture and you can make a lot of money in this business.

Cons of a Career Coach Business

These are the problems and challenges that you will face when you start your business as a career coach.

Time commitment

You will have to plan your day and times that you will meet your clients and stick to this schedule.

If you have more clients, you will find yourself working crazy schedules.


If you gave a freelance business as a career coach, you may spend a lot of your time cooped up indoors giving your best career advice to clients online.

This can get lonely. 

Lack of benefits

You do not have a clear safety net with a career coaching business.

If you do not have clients, then it means you have no benefits.

You have to promote yourself and your career coaching business to get more clients. 

Demanding job

You will have to do thorough job research and analysis, meet with clients regularly and follow up on their successes over time. 

Minimum physical activity

Career coaching involves sitting at your office desk and listening to clients either offline or online and it will be difficult for you if you love an active lifestyle. 

How Do I Run a Successful Career Coach Business

You are probably wondering about how you can start a career coaching business that is fully functional and operational. Here is the step by step guide on how to start and run a successful business as a career coach.

Improving your skills

Build your skill set and hone them.

You can choose numerous reading materials and watch videos on YouTube that will give you a head start on what career coaching is and how you can start your business.

This will allow you to identify the problems and challenges you are likely to face and how to avoid them.

Great client relationship

Having a good client relationship will build client trust and loyalty.

If your clients approve your career coaching services, they will come back and refer more people to you, hence business success.

Get training and experience

Starting out as a self-proclaimed career coach is not entirely a bad idea.

However, you want to gain a little experience through training when you take the coaching certificate exams.

This will also build your credibility. 

Market your business

Promote yourself and your business.

This is the best way to get more clients.

You need to have clients asking for your services if you want to run a successful business as a career coach.

Mistakes to Avoid When Starting a Career Coach Business

There are some common mistakes that nearly every career coach has made.

I have done my research and uncovered nearly all of them, so luckily, you do not have to do them.

I will list down the tips and tricks on how to identify these mistakes made by career coaches and avoid them. 

Here are the mistakes you want to look out for and avoid when you start a business as a career coach.

Overpricing your services

When you are just starting a business as a career coach, you may want to focus more on offering quality services to your clients.

Give them discounts or free trials to build a loyal customer base.

Failure to do research

Always do your research before you attend to a client.

If a client notices that you are not well schooled on a particular topic, they will not trust your opinions and they will not come back.

Failure to pick a niche

Niching out is very important for a beginner in career coaching.

You will be building your skills from the ground up.

Once you have reached the required level of expertise, you can serve a broader market. 

Profitable Career Coaching Business Ideas

As you start your career coaching business, you have to know that there are unique niches you can choose from to start your business.

You do not want to do what everyone else is doing.

Find a  distinguishing factor that will set you apart from your competitors and allow you to build your own loyal customers from scratch

Here are some of the most unique career coaching business ideas you should think about starting today.

  • Business coaching 
  • Interview coaching
  • Employee coaching
  • Presentation coaching 
  • Team coaching 
  • Investment coaching
  • Marketing coaching
  • Career transition coaching
  • Sales coaching
  • Management coaching
  • Executive coaching 
  • Leadership coaching 

Resources Related to Starting a Career Coach Business

How to Start a Coaching Business From Scratch in Kenya

Coaching Business Ideas in Kenya

How to Become a Life Coach in Kenya

Businesses for Career Coaches

FAQs on Starting a Career Coach Business

  1. Is career coaching a profitable business?

2. How much does a career coach make?

3. How do career coaches get clients?

4. What are the highest demanding coaching businesses?

5. What makes a good career coach?

6. What to beware of when choosing a coach?

7. Is hiring a career coach a good thing?

Starting a business as a career coach is one of the best decisions you can make today.

Career coaching services are in high demand, especially with the changing job market.

People want to find jobs that match them or maybe land a promotion in their field of work.

By starting a career coaching business, you are ready to offer your clients the best advice and opinions concerning their own careers.




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