A home-based business is a business located or started in your home.

You don’t have to own the house you live in for your business to become a home-based business.

Some owners in home-based businesses travel out of their homes to provide their services, for example, interior decorators, truckers, personal trainers, Airbnb consultants or software consultants.

For many youths, a home business is the starting point of their entrepreneurial journey.

Starting your business from home means saving money on the startup. Plus a home business helps you keep learning about a business before deciding on expansion.

What’s a Home-Based Business?

A home-based business (HBB)  is a small business or enterprise for which the business’s operations and managerial activities take place within an individual’s home residence. 

A home-based business operates from the business owner’s home office.

A home-based business does not necessarily have to be situated at home, it could also be a business that is in close proximity to the owner’s personal residence. 

Youth is a person aged between 15 -24 years, the period between childhood and adult age.

What to Consider Before Starting a Home-Based Business

  1. Have an idea

Before you start your business, you must know what you want to do.

Have a great idea that is going to be useful to your potential customers and yourself.

Your idea can be a talent, skill or hobby that you love.

  1. Write a business plan

Come up with a business plan and list your goals and objectives.

A business plan gives you a clear route of how you are going to propel your business towards success.

  1. Licensing 

Starting a home-based business does not mean that you do not need the licenses.

Register your business with the necessary authorities to avoid being shut down.

  1. Naming your business 

When you are naming your business, make sure it is something short, catchy and memorable.

A business name will remind your potential customers of your existence. 

  1. Your strengths and weaknesses 

Before you start your home-based business, list all your strengths and weaknesses.

What do you think could potentially harm your business?

What do you need to improve on?

This will allow you to address these issues beforehand, for your business to succeed. 

  1. Marketing techniques

Sales are everything in a business.

It is through sales that your business gets the money.

You have to look into the marketing strategies that you will employ for your customers to know your business and to reach new markets.

A great idea is meaningless if customers do not know anything about it.

  1. Location

When picking out a location, you have to consider zoning.

If you are having your business outside your home, ensure the land that you plan to use is not marked as government property. 

  1. Profit

Consider if the business you want to venture into is going to bring in money.

You do not want to start a business where you are going to suffer losses.

Get a bookkeeper to keep track of your finances, if you can’t do it yourself. 

  1. Home office

Setting up a home business office is a great idea if you are working in the comfort of your home.

It makes your business look professional and comfortable.

Bring in nice office chairs, a desk, a computer and necessary technology.

Decorate your home office and make it presentable. Preferably, embrace minimalism. 

  1. Business stumps  

There are always stumbling blocks in any business.

Identify any challenges you are likely to face a create a strategy on how you are going to address each of them if they arise.

Mitigate risks before they occur.

Top Home-Based Businesses to Start in Kenya With Low Capital

  1. Selling clothes 

If you have an eye for great fashion and you get lots of compliments on your dressing, why not capitalize on that?

You can buy cloth items and sell them to your customers at a profit. 

  1. Grocery store

Sell fresh fruits and vegetables at your local grocery store and get money from sales. 

  1. Laundry services

Start your laundry business by washing clothes at a price.

While handwashing may seem a slow and daunting task, invest money into buying a washing machine for your business. 

  1. Baking and selling cakes, mandazis,chapatis etc.

Use your kitchen equipment, appliances and ingredients to make cakes and doughnuts and sell them at the comfort of your home to customers.

  1. Retail store

Open a mini shop near your home and sell a variety of things that can normally be purchased at the supermarket. 

  1. Hair dressing

Become a hairstylist and offer hair services in your home.

  1. Online store

Set up your online account and website and sell stuff that you do not need anyone on this account.

Blogging is one way to share experiences and at the same time earn money.

All you need is a website and an audience, who will always need more content from you.

  1. Start a blog 

Video blogs are becoming more popular now. Create some original content, and use that to make decent earnings.

  1. Freelancing 

Freelancing is one of the most popular ways to make money online. 

All you need is a good internet connection to be a resourceful freelance worker.

Choose a suitable freelancing site, set up your profile and start applying for jobs.

A company may take you up for writing or doing different jobs.

You can create content and blog about them.

  1. Virtual assistant 

Virtual assistants are required to work remotely handle different tasks as well as monitor work effectively and earn money.

As a virtual assistant, you can do data entry, content creation or clerical work.

Identify what your area of specialization is, search online for jobs that need your skillset and apply for them. 

  1. YouTube 

If you have creative, original and inspiring content, you can upload it on YouTube and start getting money on your views and subscribers. 

You can also join a YouTube Partner Program and earn money when you run ads on your channel. 

  1. Start a daycare 

You can babysit children in your home or run a daycare and get paid by the parents.

  1.  Pet sitting 

Busy owners of pets can pay you to take care of their pets while they are away and pay you for your services.

  1.  Open a cyber cafe

If you have a computer or two, you can provide Internet services to people who have connection issues and get paid.

  1. Dropshipping 

This is basically running a virtual store, where you do not have inventory and do not have to worry about shipment of the products because the actual manufacturers will take care of that.

You need to set up your online store and upload your product catalogue and link with your customers and get paid.

You run your dropshipping business with Alibaba or AliExpress.

  1. Tutoring 

Start your home-based tutoring business by teaching children basic subjects that they are taught in school. 

You can also set up an online Udemy account, register your classes, price them and earn money at the comfort of your home.

  1. Interior design 

If you know how to decorate homes and rooms, you can be an interior designer, set up your offices in your home and be hired to design other people’s houses.

18. Lawncare

19. Bicycle rentals/repairs

20. Jewellery

21. Housecleaning

22. Carwash

23. Housesitting

24. Seasonal chores

25. Create greeting cards

26. Start a digital downloads business

27. Become a musician

28. Farmer’s market vendor

29. Candlemaker

30. Start a popcorn business

31. Make candy apple

32. Graphic design

33. Influencer

34. Photography

35. Create an app

36. Create an online game

37. Transcription

38. Web developer

39. Subscription box business

40. Painting

41. Teach art/music

42. Athleisure

43. Doggie bed and breakfast

44. Design tees

45. Catering

46. Affiliate marketing

47. Eldercare service

48. Tour guide

49. Window treatment

50. Handyperson

51. Airbnb

52. Yoga studio

53. Consulting/coaching

54. Homestaging

55. Motivational speaker

56. Print on Demand designs

What are the Advantages of a Home-Based Business?

  1. Low capital investment 

A home-based business requires low capital to start. You can save up some money or utilise the resources you have to start your business. 

  1. Leverage the neighbours’ network 

If you are planning to set up your business within proximity to your home, your neighbours will be your first customers. They will bring in money to your business before you start exploring new markets.

  1. Flexibility 

Working from home is quite flexible because you can work based on demand. You do not have to sit in your office or business premises the whole day.

  1. Save money on tax

Home-based businesses are given tax relief because they do not use government property. This is beneficial because your business will not suffer the liability of paying hefty taxes.

  1. No rental charges.

Since you are operating your business from the comfort of your home, you do not have to pay rent to set up your office. You can take a room, in part, and have your office space.

  1. No commute 

You do not have to catch a bus or take a taxi to work. This saves on time and transportation costs. 

What Global Businesses Started as a Home-Based Business?





What are the Disadvantages of Starting a Home-Based Business?

  1. Isolation 

Working from home means there will be minimum or no social interactions with people. A lot of times you will be left alone going about your work and you may feel detached from everyone and everything except your work.

  1. Difficulty in keeping work and home-life separate

You may face distractions in handling your domestic household and doing your business. Create a work and schedule that you will follow. This will allow you to have a healthy work/life balance.

  1. You may end up working long hours

Distractions or work overload may make you work overtime. Eliminate distracting and follow a schedule to ensure that you only work for the hours that you have planned for.

Note: These are the stumbling blocks that a home-based business is likely to face. Have a strategy on how you will overcome these challenges for your business to succeed.

Tips for Growing a Home-Based Business as a Youth in Kenya

  1. Focus on one thing 

When starting a business, it is best to invest in one product or service. Keep all your attention in improving, promoting, advertising and selling your product or service. 

Having different ranges of products will make you lose track of their performances and overall business progress. 

  1. Expand to another location 

 If you have a physical business premise, you may want to consider having another business in a different location in order to increase sales and reach new markets.

  1. Hire help

Being a solopreneur can be a daunting task. When your business starts picking up pace, you may face the challenge of work overload.

You can employ people to help you run your business and take some weight off your shoulders. 

Employees can also give you new ideas or insight on how to address a certain challenge etc.

  1. Utilise your customer base

A customer will tell you what you need to do to improve sales and how you can satisfy them. 

Increase the sales with existing customers by asking them questions about the business, offering discounts and giving rewards when they refer someone. 

You can also ask them to give positive reviews on the business’s website or social media platform.

  1. Partner with another business 

Pair up with other businesses to promote your products and increase sales by reaching new markets.

You might want to consider going for a business that serves the same target market and is better in business performance than you. 

This will allow you to learn from them and grow your home-based business. 

  1. Create a website

Many businesses now operate both offline and online. 

Make sure you have an Internet presence. Have a website for your business. 

Hire a professional website developer to help you build one or do it yourself. 

  1. Try new marketing techniques 

Explore other marketing strategies apart from the ones you are using and use them to get new customers.

Marketing is a very vital part of business, because but determines sales 

  1. Sell complementary products 

You can offer other ranges of products within the same line so that your customers can see that they can get a variety at the same place.

For example, if you are selling clothes, you can add jewellery and shoes to your business. 

  1. Target new markets

Think about growing your customer base to increase sales. Your existing customers will not always buy from you.

Find new people who are willing to buy your products or services as you maintain those you have.

  1.  Franchise your business

License your product to another company that has a strong sales force and great manufacturing capacity to grow your business.

FAQs on Tips for Growing Your Homebased Business as a Youth

What type of business can a teenager start in Kenya?



Social Media Influencer

Print on Demand

DIY Goods

What business should I start from home?

What can I make at home to sell?


Art Decor

Soap/Bath Products


Sewn Goods

Decorative Dishes/Cups


What can I build and sell to make money

Wooden Toys

Coat Racks

Fruit Bowls

Picture Frames

Wall Shelves

Plant Boxes

What can I sell to make money fast?



Repurpose Old Phones


Get Paid to Write

Sell Furniture

Starting a business from home means giving yourself room for growth, to learn about the business.

Businesses started from home lessen the burden of leasing a place without confirming your customers.

But a home-based business doesn’t mean you don’t need an office.

You have to set up your home office for success.

Home-based businesses are recommended for youths who want to start while learning how a business works.

To grow your home-based business means marketing it.

Every business whether in the home or outside need constant and consistent marketing. Always talk about your business.  

Home-based businesses are easy to start, scale up and scale down with fewer risks.  

Are you wondering what business to start as a youth in Kenya?

Are you short on capital?

Why not begin a home-based business? Let capital not stop you from beginning your business.

If you are waiting for capital before beginning your business, you’re going to wait for whole your life.

What home-based business do you have in mind as a youth in Kenya?

Have you got started or are you waiting for the ”right time?”.

Do you know how to begin a home-based business as a youth in Kenya?




Leave a Reply

Avatar placeholder

Your email address will not be published.


Online Businesses / Online Work in Kenya