Last Updated on 12 February 2020 by Gertrude

I published a book on Amazon on Airbnb in May 2019 without realising there are some lucrative categories Kenyan writers must write on.

Kindle Publishing isn’t clear cut as Kenyan writers don’t know how to go about it.

There are some lucrative non-fiction niches to write on as a Kenyan writer.

You have to read more about kindle publishing on the blog Kindlepreneur or read my most favourite book about Kindle publishing Authorpreneur ELITE by Raza Imam. 

In the book, Authorpreneur ELITE, Raza identifies the most popular Amazon kindle categories.

And some of the categories and sub-categories are in the below list.

He also encourages writers to not only rely on writing but to use their writing to establish six-figure or more empires.

He says that an author has to use their writing to get more business in speaking engagements, conferences like Tim Ferriss on TED Talks about his Four Hour Work Week book among other writers.

You could begin online coaching like the blog Kindlepreneur educating others on writing best-seller books. Or what Gundi Gabrielle does with her best-seller books which I borrow passive income and side hustle ideas.

To succeed writing on Kindle, Raza insists to focus on a niche. That means stick on a category then become the best seller author.

If you chose business and money, publish as many books as you can on business and money.

He goes on to establish the rule about publishing which he acronyms ‘RWPPP’.

The Research considered the most underestimated step. You don’t want to re-invent the wheel, you want to go where the customers are, he says. So research thoroughly.

Writing. He says not to spend too much time writing. In fact, he says, he wrote his book the Science of Getting Ripped in days!

Positioning means knowing how to rank your kindle book to become a best-seller. Because once a book becomes a best-seller, then the speaking engagements and online courses become a part of expanding your writing career.

Profit. The main aim of publishing a book on Amazon is to make a profit. Do you have a website? Do you have an email list who look forward to your books?

Publish. This is a straight forward process, but ensure your ebook is properly formatted. You can use draft2digital to help you with the conversion. It makes work easier.

Promote. Raza insists to launch your ebook like a Hollywood blockbuster. This means, promote before writing, during the writing and after. Don’t stop there.

He also insists on some nitty-gritty like editing and proofreading your work. Proofreading and editing have been made easier by apps like Grammarly and Hemmingwaysapp. 

Which Non-Fiction Books Niches/Categories Are The Most Popular For Kenyan Writers in 2020? 

The following kindle niches/categories are the most popular in the non-fiction category. 

  1. Religion and Spirituality e.g inspirational, religion, motivation 

I’m not surprised religion and spirituality are among the best selling niches on Amazon. How to become famous writing on this niche as a Kenyan writer. 

Religion plays a big role in Kenya. When pastors con people of their hard-earned money, remember Pastor Kanyari or beat congregants up, Pastor Ng’ang’a Kenyans will always go to church.

Venture into writing messages of hope and knowing God as Pastor Joel does in his books. To get a great example, read how he writes his messages of hope.

We all love encouragement. I came up with titles like How to Pray that God Listens but found out the title belongs to someone else. Remember the title is everything when writing for Kindle.

And the design of the book cover. For starters, you can get book covers on Etsy, custom-made or already made book covers. 

2. Business and Money e.g Tech, Communication, Leadership, Social Media. 

Kenyans love to know how to start small businesses offline/online. When I started making videos on YouTube, I never thought I’d amass 300 followings talking about making money online as Kenyans.

Kenyans want business ideas as side hustles or passive incomes. Imagine writing books in these categories.

Don’t forget to include how to utilise social media for business, tech start-ups and online business start-ups.

The ideas are in abundance in this niche. Remember, write for the Kenyan audience where the competition is too low.

After you learn the ropes of Amazon and selling books via Amazon, then you can venture wide.

I thought of creating business books about The Power of Introverts and Marketing, or Marketing for Introverts. Think broad, think creative. 

3. Cookbooks, Food and Wine e.g Think Kenyan Meals, Meal Planning 

Kenyans love food. Are there cookbooks written by Kenyans?

Tap into the cook food market by writing recipe books hardly talked about by Kenyan chefs.

For example, Kenyan meals made simple/tastier or how to eat Kenyan food with wine, like red meat or nyama choma/barbecued meat.

Research about Keto/Paleo diets and write what Kenyan meals fit in this category.

It’s about getting creative and not to over-do what’s already done. Think for the Kenyans. 

4. Health Fitness and Dieting e.g Muscle Building, Getting Ripped, Weight Loss for Pregnant Women, Diet 

Have you seen how the gym fanaticism has caught on Kenya?

An American Kenyan, Mukami, has amassed a huge following on Facebook with her jump rope routine for women.

And the selling of waist shapers. But is there anyone focusing on pregnancy weight loss?.

Are there any writers talking about getting ripped as women but not so ripped we don’t look like men?

Cooking and fitness go hand in hand.  

5. Biographies  e.g of Famous people, businessmen, Presidents e.g President Obama, Wangari Maathai, Binyavanga Wainana

We have great men and women in Kenya, those who have shaped Kenya. Famous people like Prof Wangari Maathai mustn’t be forgotten.

Get her in a book, speak about her endurance, becoming a professor in a male-dominated education field in Kenya at her time.

Her hair got shaved for championing the rights of the environment. Have you seen how the autobiography of President Obama which is a constant best-selling book in the biography/autobiography niche on Amazon? Or that of Michelle Obama.

Write about Kenyan activists like Binyavanga Wainana championing for the rights of the LGBTQ.

There are so many famous people in Kenya who have fallen in the forgotten valley, bring their lives back on by writing a biography. 

6. Education and Teaching e.g Teaching Special Needs Kids, Teaching as a Special Needs Teacher, Teaching Non-Gay Christian Kids

In Kenya, school is an integral part of our lives. But have you seen teachers or educators publishing books about their classroom struggles?

Most of the books written are for the literally market, but new teachers look for new resources from Amazon written by teachers in the western world.

How about publishing books about dealing with special needs children in Kenya?. How does one teach a special needs child?

How about gay teachers teaching in a Christian dominated society?. Is it easy for gay teachers in Kenya?

7. History 

Kenya has a rich history. There are unspoken and unsung heroes away from politicians who have passed on.

Focus on writing about the rich history of Kenya, the far we have come and where we are going.

Gear to educate what happened and what’s happening to change everything.

Think, agriculture, education, independence, put your own spin by finding elderly men or women who lived in the era.

You need to be a great researcher when writing history books.

I have seen Americans finding history in creating true crime shows that were committed in the 1920s/30s.

What was it like to murder in those eras? How were cases prosecuted?

Writing history requires facts, conduct your research by reading books or visiting libraries or museums. 

8. Parenting and Relationships e.g Marriage Parenting Teens, Teen Pregnancy, To Befriend or Not Your Child

Kenyan kids awe their parents these days by their high and mighty requests.

As a writer, jump in by writing advise books on dealing with teenage hormones.

They say parenting doesn’t come with a manual, so, parents make mistakes all the time. When you help parents solve their headache by writing parental guidelines, they will pay you big bucks.

You will become a counselling psychologist, double income for one job. Isn’t this how writers don’t sleep hungry?

See how parenting blogs are famous but are there many blogs focusing on raising a special needs child in Kenya?

Or talking about teen pregnancy or solving an issue about befriending children? Research the parents’ pain point via Facebook pages, Instagram.

You may say parents don’t use guide books about parenting, but Kenyan parents realise the importance of parenting in the 21st century, views about flogging and beating changed. 

10. Crafts, Hobbies and Home e.g Pillow Sewing, Tailoring, Painting, Illustrations 

I am a crafter at heart.

It was natural for me to write about tailoring and pillow sewing because I have done them since 2017, professionally.

But what I didn’t realise, I could make money by niching out from tailoring to creating a pillow sewing book empire.

What craft do you know and didn’t think you could make lots of money from it?

Research and outline the book, solve the reader’s problems.

Write like a book about your pains, challenges, success, breakthroughs and lessons while pursuing a craft or hobby.  

What are the Top Tips to Turn Your Non-Fiction Books into a Millionaire as a Kenyan Writer?

The following swift tips will help you turn your non-fiction books into a millionaire and they include 

  1. Think big. When venturing into the world of Kindle Publishing, don’t stop at writing. There are writers pumping book after book. The better you write your book with grit, humour, struggles, breakthroughs, vivid explanation, the more readers you will have. Now, don’t stop at writing in one category, make your books in different categories. When readers realise your first best-seller the chances of buying the next best-seller increases. Now, venture into creating YouTube videos where YouTube is a lead generator, where you teach about writing books or writing in general. You could go to schools, conferences, corporate events where you speak and they pay you millions. ”Think Big”, Ben Carson said. 

2. Advertise and promote.

It’s easier to write books than to stand in front of people telling them this is what you did.

I realised this with my Airbnb ebook which I’m giving a face-lift and a new name. When you don’t promote how will people know about you? Don’t be shy to stand and tell.

Get creative when promoting though. Start a YouTube or Instagram page where you talk about the struggles in starting an Airbnb, for example, then in the Call-to-Action, include your book.

Create pins for your Airbnb, still using the example above, on Pinterest then link your book.

There’s no shame in letting others know what you do, do it in style. 

3. Research.

The reason I researched non-fiction categories, I wanted to bring to light the most lucrative niches Kenyan writers aren’t paying attention to.

We rely on content mills site like Upwork and Freelancers making pennies and complaining whereas avenues of abundance await us. 

4. You don’t have to sell on Amazon only.

Create a website and it doesn’t cost much to create a website these days.

There are sites like Dreamhost who offer month to month subscription. Or on which is free, you only need to buy a domain.

It isn’t as hard to start a business online as it was when I started in 2009/2012. Major internet changes started in 2015, so, no excuse. 

5 Focus on a niche.

How many times do I mention a niche? I have lost count. I believed God has given me many talents and there’s no need of focusing on one.

The result: jumping from one department to another where no one realises your expertise.

Now, which of these non-fiction categories of writing do you love the most?

It’s better to have a small engaged market than a wide audience who don’t know anything about you. 

6. Persistence and consistency.

Don’t write for the sake, woe our audience. Research stories your audience hasn’t heard about.

Keep your writing top-notch, don’t pump out materials for money. Keep dishing out the best and your readers will thank you. 

7. Listen.

There are mistakes made every day in writing. What is your audience telling you to write about?

What questions are they asking on the basis?  Answer their questions in the book. 

8. Create a list.

Don’t let your readers read and forget about you. Include a call to action, which include: subscribe, share or join my mailing list for when I release another book.

Remember your list is where your money is, what are you giving your list?

In conclusion, these non-fiction book categories result in high income via Kindle Publishing. Which category are you most interested in writing and why as a Kenyan writer?  




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