Beginning a profitable e-commerce business in Kenya may be confusing because beginner entrepreneurs want to set up Jumia, Amazon or Kilimall.
Entrepreneurs believe that these e-commerce shops are profitable and they must set one up copying these giants.
I’m all for believing and doing big but when thinking of an e-commerce business, you have to begin from a niche.
There are niches which everyone talks about, the most popular niches/in-demand niches.
The niches I mention in this article, no one believes they can set up an e-commerce shop in this niches.
After all, we also think of e-commerce as a product-based business but you can begin a service-based e-commerce business.